Brand Knowledge, What We Use

 The nail care industry’s most innovative company got its start with a chance discovery in a dentist’s office! Dr. Stuart Nordstrom, a practicing dentist, got the idea to create a new nail enhancement product when a patient remarked that the material used to prepare temporary caps smelled like the material used to sculpt porcelain nails. Dr. Nordstrom transformed that brief moment of inspiration into SolarNail Liquid, the industry’s first-ever monomer formulation for greater nail non-yellowing length, strength and flexibility. SolarNail was a transformative innovation, changing the futures of the Nordstrom family, and the entire nail care industry. This innovation was no one-hit-wonder, though. Nordstrom built on his success through a foundation of creativity, hard work and smart chemistry. The company offered one industry breakthrough after another, creating an entire line of products that revolutionized the nail care industry. The company grew with each year, becoming more and more successful as it produced a steady line of groundbreaking products and treatments, including Radical SolarNail™ Sculpting Liquid, SOLAROIL®, RETENTION+® Sculpting Liquid, SPAPEDICURE®, SPAMANICURE®, Scentsations™ and of course CND® SHELLAC® brand 14+ day nail color and VINYLUX® Long Wear Polish. To this day, CND has fostered a strong culture of honesty, integrity, trust, respect, communication and accountability. This solid foundation has helped the company to excel, both within the category and within its corporate family of brands: CND has earned respect as a star performer in the portfolio first of Revlon and then of the Barcelona-based Colomer Group. In August 2013, it was announced that Revlon had agreed buy the Colomer Group to expand its portfolio of professional brands, including CND. The acquisition closed in October 2013, officially making CND an extension of one of the strongest consumer brand franchises in the world. 

It's not a secret that many deodorants have harmful chemicals in them. I watched my 12 year old daughter smear a well-known big brand deodorant stick under her arms one day. I have for as long as I can remember used non-toxic products around the house but as far as health and beauty products I was failing myself and my family.

I wasn't satisfied with some of the natural deodorants on the market, too hard, too wet, too tea tree'ish. I knew what I wanted in a deodorant – it had to be safe, it had to work and we could use it anywhere on our bodies. We formulated for 12 months, ran focus groups and also involved brave friends and family testers, until we were all happy with the final product.

Owning my own design and marketing company for over 25 years helped with launching a product as well. We've brought several retail packages to market for clients from niche to big scale over the years. We had branding to print to digital marketing experience and we were well equipped to launch a retail product.

UNDERCARRIAGE WAS BORN

We decided to come up with Undercarriage for the simple reason that people want to feel fresh in all "under parts" under the arms, under the breasts and under the belt – and the options we are presented within the marketplace are deodorant sticks, talcs and other products that aren't necessarily the healthiest of options.

This product is for anyone that wants odor protection. It won't prevent you from sweating, but it will minimize your wetness and keep you smelling fresh. Creates a barrier that kills bacteria that causes odor.

Handmade in Canada. 

Light it. Love it. 

Crossroads Candles are the candles of your dreams! Paraffin based, these candles have the most luxurious smell and burn true to their scent. We carry the 26oz jars which burn for 140 hours and will burn until there is no wax left. Available in a wide variety of scents, these candles will bring you all the comfort you need. 

$30+hst - 26oz jar

"Light a Crossroads Candle...you'll love it"